Kiss and Glow
When registered nurse Abra decided to launch a cosmetics business, she got stuck on step one: naming her business.
Our first creative challenge was to come up with a catchy name. We used a play on words derived from school drop off zone signage – kiss and go – to grab the attention of her target demographic.
After that, we developed a soft, sensual brand design and rolled it out to promotional materials and shop signage for her clinic.
This is Life
Wellness Emporium
Dr Ashley and his wife Michaela put everything on the line to bring an ambitious dream to life. They wanted to build a holistic wellness centre from the ground up, to offer chiropractics, yoga, massage, naturopathy, psychology services and a whole foods cafe in one.
It was a huge leap of faith to renovate an enormous building and hope it would all pay off. They needed a brand design that would match the size of their ambitions, versatile enough to put on anything from t-shirts to skincare products to food packaging.
This is Life is now a thriving business in Elwood, Victoria.
Zilva & Minn
Melanie De Lange decided to turn her passion for hunting and gathering unique silver jewellery from the markets of Indonesia into an Australian retail business.
Each item – made from sterling silver – was lovingly sourced and imported by her, and Mel wanted a high-end brand to package her products, so the pieces would feel as precious to her customers as they did to her when she found them in the bustling markets of Seminyak, Canggu and Ubud.
Straight Edge
As the only hedge trimmer on the Mornington Peninsula for many years, Anton ran his business informally and earned new clients via word-of-mouth referrals.
But when competition started to spring up around him, it became an urgent priority to brand and market his business, promoting his decades of experience and impeccable reputation as his point of difference.
Along with a brand that captures his style, we designed a website with strong SEO to compete with the top listings, ensuring he can continue to lead in his trade.
Mornington Peninsula Gardens and Lifestyle
James and Kristine Ross commissioned Torre to help them put together a 152 page hardcover book featuring businesses and experiences on the Mornington Peninsula.
The book was to be sold in bookstores, cafes and giftware shops around Victoria, to promote tourism to the area, and it needed to be minimal, beautiful and engaging.
Torre worked across multiple roles of the production — from designing the cover and book itself, through to photography, watercolour illustration and features writing.
Spare Parts Art Space
Karen Charlton had a brilliant idea to create a playful brick-and-mortar space where both kids and adults could gather to make art.
She needed a dynamic brand design that could be mixed and matched across business cards, signage, interior design, stickers and products — allowing for cohesion while still maintaining a sense of creativity and surprise.
Spare Parts Art Space now has three full-time artists occupying private rooms, and the main space hosts workshops, art events and lots of creative genius.
“Springfolk Creative will be instrumental in the successful development of your business”.